Augmented Reality + IKEA Catalog
= Your Dream Home
「你」想家具，夢想成真
「宜家」法寶：擴充實境家具目錄
Recalling the old days, we spent several days to measure repeatedly in order to purchase a piece of furniture. However, these days are gone. IKEA applied augmented reality in its 2014 catalog for customers to preview products comfortably at home. After customers download a program from either Apple App Store or Google Play, they can place the catalog in their ‘showroom’. Hence, the app senses and measures the catalog. Just a few seconds, an item magically pops up on screen and turns your dream s into reality.
Undeniably, augmented reality does have value. As you can see, IKEA fulfilled customers’ need and successfully created noise. We believe this technology will be widely adopted. Next time it’s your turn to wow your customers!
以前為家裡添置新家具，總是浩浩盪盪擾攘多時，來回重覆量度考慮，家具大小、設計、顏色……動輒都花上好幾天，才可以買下一件家具。現在我們可以跟這些日子說再見了！皆因宜家家俬已把擴充實境應用於2014年的家具目錄中。只要用家下載其手機程式，把書放於理想位置作量度大小的標準，家具猶如魔術般變出來。隨個人喜好，轉換家具形態，創造「你」想家具。
從案例可見，擴充實境的功能確有其實用價值，不僅滿足到顧客需要，更為宜家帶來廣大回響，一箭雙雕。相信這項技術將被更廣泛應用，下一個是你嗎？
* This article is not related to IKEA. IKEA is a registered trademark, and is owned by IKEA.
Any related photos are screenshots from Google Play. The video was released in IKEA official Youtube channel.
* 本文與 IKEA 無關。IKEA 為已註冊商標，並由該公司 (IKEA) 擁有。
有關圖片為 Google Play 截圖。影片為 IKEA 官方 Youtube 頻道中發佈。
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通過電子郵件或我們的聯繫表格跟我們聯絡。
