When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few “firsts” left to achieve in the marketplace. While L’Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry. Acura Turns to Augmented Reality Race to Showcase New TLX Sam Gorski of Corridor Digital won the first-ever augmented reality race, which Acura broadcasted live via Facebook yesterday to promote its new 2018 TLX. Gorski beat out three
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