Top Toy Companies are using AR to enrich their products
Augmented reality (AR) is a technology that jumps out of an impersonal computer or device and into the real world, essentially "coming alive." It's little wonder then that recently one of the biggest applications of augmented reality has been in toys, as these toys can capture the imagination of kids in a powerful way.
Below are some great examples.
LEGO has found a way to use AR that embellishes the building blocks and increases creativity and real-world play with the LEGO Fusion group of sets. Each of the three LEGO Fusion kits has a specific set of LEGO bricks (only those bricks, in those colors, will be recognized), a corresponding application, and a special “capture plate,” a small building plate with a printed design that allows the device’s camera to identify the size and colors of the LEGO bricks built onto it.
Disney will bring Marvel’s Avengers to life in the real world this October through Playmation, a new line of wearables, connected toys, and apps that use Bluetooth wireless technology, cloud computing, and the voices of Marvel characters to immerse players in an augmented reality battle between super heroes and super villains.
Crayola, the world's favorite crayon for more than 100 years, brings your coloring to life with 4D technology With Color Alive, coloring flies off the page with characters that come to life in augmented reality, giving kids an interactive experience and fusing real-world creativity with digital play.