How to develop user-friendly Augmented Reality app – Interviewed by PC Market

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One of popular computer magazines in HK PC Market had invited VP of Operations, Ricky Lui to share the story in choosing Augmented Reality technology to be one of Joy Aether’ s key business development specialty. Through his sharing, it mentioned about the difficulties in bringing innovative technology to be adapted to the public. More importantly, he highlighted the importance of knowing user requirements in their marketing needs instead of technical perspective.

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